Narrowing Your Focus

Branding is the art of differentiation. Brands are a promise, a perception, and to win you must “own” your brand. Think Napa Valley. Las Vegas. Think success. Think DDI.

Unifying Teams

To win you must get people and organizations on the same page, pulling in the same direction. No one does this better than the DDI team. No one.

Outstanding Destinations

For thirty years no one on the planet has helped orchestrate as many outstanding places to live, work and visit than the award-winning DDI team. No one.

Empowering Change

Change is never easy, but facilitating positive change in a fast-moving, ever-changing economy is paramount to success. DDI is home to perhaps the world’s best change-agents.

Making Places Better

Countries, states, provinces, regions, counties, cities, downtowns, towns, villages and workplaces. In a nutshell, this is the core of DDI’s mission – and passion.

Finding your Focus

In this age of specialization, you must narrow your focus and carefully define your brand – what it is you want to be known for. That one thing that differentiates you from everyone else.

What’s Your Color?

The very best organizations understand the core motives of each of their team members – what drives them. DDI teaches The Color Code.

Tens of thousands of people are living happier, more fulfilling, and economically rewarding lives due, in part,
to the efforts of the DDI Team in making the places they call home better.


If you own or manage a business, are involved in local government, work for or sit on a non-profit agency board, are a member of Kiwanis, Rotary or any other auxiliary organization, or play a role in education or health care, then you know that the economic health of your community directly affects your success as a business or an organization. In essence, you are only as successful as the community around you.

So what do you do in these tough economic times to make the place you call home a better place to live, work and play? You’ve come to the right place. This is what we do and it’s been our passion for thirty years. Below you’ll discover how we can help you achieve your goals.

Resources

Case Histories

See what other communities are doing to win in this new era of the brand.

Video Tips & Tricks

Here you'll see short videos illustrating examples, trends, facts and ideas.

Articles for Success

Find numerous how-to articles, rules, and helpful guides.

Your Town: A Destination

The go-to guide for thousands of communities.

What People Are Saying

‘The attendees really enjoyed Roger’s sessions. He was scored as Excellent. They felt he showed relatable examples, was able to back up his suggestions with good examples, and he was very informative. He was outstanding!’

– Jennifer Roush, Director of Events, Texas Travel Industry Association

“I have to tell you that you did one of the best presentations I’ve seen in years – you were very engaging and entertaining.”

– Steve Thompson, City of Beaverton, OR

“Today’s event was awesome! Roger does a fantastic job, and the reviews from the attendees were excellent! This was our third summit and everyone said was by far the best yet and the best speaker we have had so far!”

– Vicki Isakson, Assistant Manager Coeur d’Alene Dept. of Labor

“The feedback regarding Roger’s presentations at our summit far exceeded my expectations! I knew he would be popular but he went above and beyond.”

– Sam Harling – EDO, Terrace British Columbia Economic Development Authority

“Awesome job, Roger! You were clearly our highest rated speaker at our Governor’s Conference on Tourism. Thanks for a super job!”

– Lonie Mezera – Program Manager, Iowa Tourism Office

“The workshop was so well received. You cannot believe the number of things people are changing based on Roger’s workshop! I can’t tell you how often I hear “Roger said…”

– Lisa Reynolds – Executive Director, Calaveras California Visitors Bureau

“He was fantastic! Everyone loved Roger. We have to have him again at another conference – soon!”

– Julie Ford Musselman, TMP Georgia Association of CVBs

“The assessment workshop was awesome and I can’t tell you how much everyone is STILL talking about it!”

– Kim Buckler, Director Oldham County Kentucky