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The title says it all. This beautiful 70+ page full-color picture book showcases what communities need to do in order to become successful destinations for both locals and visitors. From "Success Begins With a Good Architect," "Parking is Not Just For Lovers" to "Sell the Rapids, Not the River," this book is a must for anyone in the tourism, community development or downtown revitalization industries. The senior economist of the prestigious Conference Board in New York recently called this book “one of the best that I have seen on the subject.” First published in the fall of 2003, the expanded second edition (published in March of 2007) is now available.
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Order the 25 Immutable Rules of Successful Tourism!
Look for upcoming titles including:
• Your Town: Online
25 Things You Can Do to Create an Effective Tourism Website
• Your Town: Branded
The Art of Branding A Community.
• The Tourism Development Handbook
The Step-by-step Guide to Developing a Successful Tourism Program
