Wayfinding System Design
Community Assessments
CommunityBrand™ Action Plans
CommunityBrand™ Graphics Package
Downtowns
Speaking Engagements and
Boot Camps
Multi-Day Programs |
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Community Assessments
Looking at a community, or area, through the eyes of a first-time visitor, the assessment provides an honest look at the community. Our team will review the overall appeal, things to see and do, business mix, customer service, amenities (parking, information, restrooms), gateways and entry points and signage, including retail and wayfinding: a thorough look at the “product” you are promoting. The assessment also looks at the community’s marketing efforts in terms of visibility, ability to close the sale, branding focus, and continuity.
Assessments can be tailored to a specific geographic area: communities, downtowns, counties or areas, or towards a specific focus: the product, marketing efforts, or branding.
As an honest look from an outside perspective, challenges can be addressed that locals may be afraid to bring up. DDI’s most popular program, each assessment culminates with a two-hour “Assessment Findings & Suggestions” workshop, and is wrapped up with an optional full-color report including dozens of photos, examples, suggestions and new ideas, and a wealth of information to get the community talking.
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