Wayfinding System Design
Community Assessments
CommunityBrand™ Action Plans
CommunityBrand™ Graphics Package
Downtowns
Speaking Engagements and
Boot Camps
Multi-Day Programs |
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CommunityBrand™ Graphics Package
While brands are built around product, your marketing efforts are used to drive the stake in the ground showing that you “own” the brand – what you are known for and what it is that sets you apart from everyone else.
The moment your customers arrive in town, it should be obvious what you are about – your brand. Drive into Hershey, Pennsylvania and you’ll see streetlights shaped like Hershey Kisses. Every successful branding effort requires a branding “system” that not only includes brand identities (logos) for various local organizations, key marketing messages and tag lines, but also incorporates physical elements including pole banners, decorative wayfinding signage, visitor information kiosks, gateways, retail signage, and downtown districts that all reinforce and support the brand. The DDI CityBrand™ system also includes graphic design standards that all local organizations can use to support the branding effort, creating continuity in websites, brochures, posters, photography, and other promotional materials. This “style guide” program provides the tools that allow the entire community to be a part of the overall branding effort.
The system also includes sub-brands for attractions, amenities and even neighboring communities that will play a role in the overall program. Making your brand pervasive throughout the community builds your unique image, helping you stand out from the crowd.
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