Founder and CEO of Destination Development International, Roger is one of the world’s leading specialists on community branding, development, marketing and tourism. Co-author of the book “Your Town: A Destination – The 25 Immutable Rules of Successful Tourism,” Roger has assisted nearly 1000 communities around the world with their efforts to become outstanding destinations – for local residents and visitors alike.

After spending several years in the concert industry providing tour management to international recording artists, Roger was offered the opportunity to help brand and market several renowned destination resorts. He began by assisting Whistler, British Columbia and Hilton Head Island, South Carolina with their ground-floor efforts. He has since worked in 41 states and 9 Canadian provinces over the past 25 years.

Roger’s dynamic and entertaining style has made him one of the most popular keynote speakers in the industry. Using stories and real-life examples to inspire and ignite his audiences, Roger empowers his listeners to make a difference in their communities. His enthusiasm is contagious: He has become one of North America’s most recognized and frequently quoted experts in the tourism and community branding field.