roger brooks
A founding member of the award-winning Destination Development team, Roger has worked in tourism and economic development for more than 25 years, and has become one of the most recognized experts in the field of tourism, consumer trends, marketing, and project development in the country.
Co-author of the book “Your Town a Destination - The 25 Immutable Rules of Successful Tourism,” Roger’s enthusiasm for economic development and tourism is apparent. His dynamic approach and tell-it-like-it-is style have made him a very popular public speaker. Roger’s knowledge of the industry includes dozens of case histories and interesting stories full of how-they-did-it examples.
Well known for his step-by-step instructions in helping communities make something happen, Roger has assisted major destination resorts and communities throughout the U.S. and Canada in developing themes, creating branding and repositioning programs, and building tourism development plans. He has recruited more than $2.8 billion in new tourism development projects to rural communities and resorts.
Roger’s wealth of experience includes assisting at the ground floor level of development resorts including Whistler Resort, British Columbia; Harbour Town, Hilton Head Island, S.C.; Sunriver Resort, in central Oregon; and Copper Mountain Resort, Colorado. Over the past ten years, he has worked with over 400 communities, assisting them with business and product development plans, marketing programs, market assessments, and guidance to increase their tourism and economic development potential. Roger is nationally recognized for his ability to get communities excited, energizing them to success.
With his expertise in marketing, advertising, and public relations, Roger has developed a series of highly entertaining and educational marketing workshops, which are extremely popular.
Roger’s commitment to his clients doesn’t end with the final presentation; he is motivated by the desire to see them succeed, and enjoys following up with them long afterwards to answer any questions or offer additional assistance. Clients appreciate this and will frequently send a note or make a phone call to let Roger know the success they’ve had as a result of his recommendations.
