Words & phrases to avoid
You MUST jettison the generic. Ninety-seven percent of all community-based advertising is ineffective because virtually everyone is saying the same things. So, avoid these words and phrases in your marketing efforts:
• Explore
• Outdoor recreation
• So much to see and do
• Historic downtown
• Center of it all
• We have it all
• Naturally fun
• Close to everywhere
• Your playground
• Purely natural
• A slice of heaven
• Life pure and simple
• The place for families
• Recreational paradise
• Take a look!
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• Discover
• Unlike anywhere else
• The four season destination
• Where the seasons come to life
• Best kept secret
• Experience…
• Gateway
• Right around the corner
• So much history
• The place for all ages
• It’s all right here
• The perfect getaway
• Start your vacation here
• We have something for everyone!
• A great place to live, work & play |
Could this list fit just about any community anywhere? Pick a town a three-hour drive from you. Then add one of these slogans to their name. Would it make you want to go there? Does it set them apart from your community? Avoid this list. It’s not easy is it? |
